Author : Lance Winslow
Have you ever seen the term express detailing and wondered what it was. You know that detailing is when someone completely goes thru your car and makes it look like new. But what is express detailing? And how much should I be paying for an Express Detail anyway?Express Detailing is a term, which has been marketed and inevitably defined by fixed site car washes in their attempt to increase average per ticket transactions. By using express detailing as an "add-on" service for between $35.00-$60.00 they are able to up sell a $4.99 exterior wash direct mail coupon that a customer brings in to a $40.00- 70.00 charge. Their theory is sound and tends to work well; for them.A car wash in and out wash which takes 10-15 minutes for vacuum, tunnel wash and dry and then another 15-20 minutes for a solvent polymer wax, with dash and tire dressing is consistent with their industry $/hour goals, this generally what you get when you have an express detail done to your car. Now car wash owners have gone one step further with The Blue Coral Wax Treatment. This is a wax put on while the car is still wet, thus eliminating the drying step. The wax is rubbed on the wet car, dries to a haze and is wiped off which dramatically increases efficiency and adds even greater revenue. Thus by speeding up the process they cater even more to the new consumers attitude. "I want it now", the quicker the better, give me my detail, I have things to do, I'm outta here.Similar customer attitudes are found in the demands of e-commerce where you buy a product today and it shows up at your doorstep next morning guaranteed by Fed EX or Two day service by RPS, Airbourne, UPS, Emery Express, or Fed EX, it is a sign of the times. But since this is what we want and desire as consumers, this is how the car wash entrepreneurs are able to address the needs and desires of a good looking car in a very short amount of time; thus it is Express, you see. Since people know what detailing means they simply put the two words together to make it simple and efficient. Think about it next time your car is filthy and you are in a hurry.Lance Winslow - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs/
Keyword : express detailing, express detail
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