You have 1 or 2 seconds to make an impression, and 2 or 3
seconds more to make a sale, or forget the web hosting
business!!
Web hosting as a business has taken off in the last 12 months,
with a vengeance.
How many web sites are on the Web today? They all have to be
hosted somewhere, the result being, there are now thousands of
web hosts around the globe today. How do people decide to choose
you?
Potential customers will talk to friends; perhaps ask a local
web design group; or consult their ISP (Internet Service
Provider); but this may result in knowledge of only one or two
hosting companies. There are hosting directories, and review
sites which may be governed by whoever pays for the largest ad
or personal opinions that seem popular. The visitor will still
have to make the final decision.
If these visitors make their own decisions, and there are
thousands of web hosts to choose from, there are very few
seconds to deliver your offer, which must be instantly obvious.
What can you do to turn this streaming traffic into sales?
First View â€" The look of your web site
Are the design, content and delivery up to customer
expectations? If the presentation has obviously been thought
about; a conscientious effort to delivery and content; then it
is likely the visitor will believe that the hosting company will
also look after their site conscientiously. If the presentation
is poor, then forget it, there are more than enough web hosts
that look good. Of course, to the other extreme, if the web
host’s site looks a million dollars, it is likely that the
visitor will be expecting to a pay a ‘million’ too!
The Initial Offers â€" What are your best packages?
With the sudden growth of the web, the hosting industry has had
to take a retail approach to content delivery. In the retail
trade the offers are so many, that the customer has to learn to
speed read, or speed view. Visitors to web hosting sites have
not got the time to read all the details on each of every one of
thousands of sites, so speed viewing is a must; or is it?
Web hosts who have nothing to sell usually hide this fact by
showing columns of text, expecting the visitor to sort out what
is good to them or not. The usual explanation for this is “ The
visitor knows what they want and will find it without our
hassling them.†The expectation is that with less hassle the
visitor will more likely become a customer. Not true.
Web hosts that have special offers, great deals, or offer
specialised packages for say private, business or corporate
customers; will tell you just that. Think about it, why hide the
fact you have a winner? By taking a retail approach to a very
retail business, the real dealmakers are not ‘backward in coming
forward’.
Obviously making everything on the site an ‘excellent’ offer is
the other extreme. Most web hosts offer 90% of what their
competition offers, so to point out every good point offered
would be overkill. The likely result would be that you would
show the visitor that you are new to the industry, and less
experienced; not good in times of future support.
By pointing out the great points in the best reasonable
packages, you will catch the eye of the traffic, until
previously, zooming past you. What to do when they have stopped
for a visit is another matter.
Congratulations on getting the traffic to stop and browse â€" What
next?
Getting the zooming traffic to stop and browse is difficult
enough. The look of your web site can catch that peripheral
vision of theirs; in an instant they can decide, “I will stop
here and have a lookâ€. The offers of 3 or 4 of your accounts,
too good to be true, or at least warrant further investigation,
entice a visit.
These ‘highway signs’ make you stop and pull over. What happens
once the visitors have pulled in? You will have to hold them
there, before they up and leave just as quickly. The ‘restees’
have seen the site, they have sampled the best on offer; now
what? You know you have a captured audience, all be it for
another 2 or 3 seconds. Be careful not to send these valuable
potential customers off clicking around your site. They clicked
on your special package, the offer on the front page, so take
them directly to it.
The visitor has been enticed to your web site; seen good offers
and one or two of those are just what they are looking for. Take
them direct to the page with the offer; include the price;
include basic details that quantify very quickly the worth of
the package; and, provide an order form. Do not smother these
account pages in common details, or details of other accounts.
There should be only two main pages, the front page and the
account package page, that which the customer clicks to. The
front page is attractive and entices you to stay, the offer
encourages you to spend a few more seconds on the account page
consisting of title, offer, basics, price and order form; all
this should be on a secure page ready to take credit card
information.
No two visitors are the same. There are those that will just
sign up straightaway and those that will ‘further investigate’.
Put the remainder of your account packages’ details, along with
the ‘about’ information, the ‘help’, the ‘support’ etc, on other
pages, using links on navigation bars for easy access, keep the
offer clean.
You have one or two seconds to sell your product, don’t use it
to educate your potential customer, let someone else do that!
Give them what they want, this is now a very retail industry, if
you are stuck for reference material, then visit a supermarket
or local store, retail research has been around for years.
Written by Alec Ellis M6.net â€" for Web Hosting in 2 seconds
http://www.m6.net
Category : Beauty
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