How to Build Your Own Empire in 5 Easy Steps<br><br>Long before the movie "Gladiator" hit the theatres, millions<br>of people have been fascinated with ancient Rome. More than<br>15 centuries after its fall, the Roman Empire continues to<br>profoundly influence world history. But few have ever<br>explored how Rome marketed itself to greatness. It wasn't<br>all blood and guts, gladiators and chariots, togas and<br>swords. There was a strategy and a mission, too. <br> <br><br>After all, how could an ancient class of poor farmers rule<br>most of Europe? Why would people leave their farms and their<br>families to travel into unknown territories and fight<br>barbaric wars? They were basically self-sufficient. They<br>didn't even have a need for money until the third century.<br>What's the deal here?<br><br> <br><br>Roman Marketing was the key. In short, it was a powerhouse<br>strategy practiced by the greatest emperors to instill<br>hypnotic confidence in soldiers, allegiance from the public,<br>and victory over almost all enemies.<br><br> <br><br>And you can use it today to build your own empire.<br><br>Here's how Roman Marketing worked:<br><br>1. Create a mythology.<br><br>Rome did not have an inspiring past. Since it lacked the<br>rich mythological sources of the ancient Greek, Rome filled<br>in the holes by making up their own culture. They created<br>their own legend. They told stories of Rome being founded by<br>the survivors of Troy. Another story said Rome was founded<br>by Romulus and Remus. These stories awakened a sense of the heroic in people. <br>It gave them pride and confidence. It helped soldiers agree to fight for a country <br>that was "the glory of Rome." Battle wounds became symbols of pride. It's<br>no accident that Rome's principle god was Mars---the god of<br>war. With that kind of deity on your side, why *not* go into<br>battle?<br><br> <br><br>2. Share your wealth.<br><br>In the early days of Rome, citizens had no choice but to<br>serve in the army. And they might serve up to 20 years. Why<br>would they agree? Because Roman leaders made it worth their<br>while. Soldiers were given land and later, when it was<br>useful to have, money. Whenever an enemy was defeated, the<br>goods were divided among the soldiers as well as the<br>leaders. A happy soldier was a loyal soldier. Generosity was<br>a trait adored in Rome. In later years, when greedy Roman<br>leaders were more reluctant to share their wealth with their<br>troops, soldiers were more reluctant to fight---and Rome<br>fell.<br><br>=====> To Continue with Article, go here:<br>http://www.unspokensecrets.com/articles/roman.html<br><br><br><p> About the Author <p>Joe Vitale (aka, "Mister Fire") is the author of the<br>life-changing book Spiritual Marketing and the <br>mouth-dropping new e-course Hypnotic Marketing<br>
Category : Large Projects
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